The Planet returns back what it gets - it is a mutual relationship. There’s a whole world out there to re-discover!Ĭonsumers are more aware of the impact on the planet, what they do and what the broader community does.Consumers new found love of world cuisines, premium drinks and barista-quality coffee will continue on into the outside world.The pandemic has given consumers the opportunity to explore ways to create their favourite foods & drinks experiences at home.Recreate favourite food and beverage experiences from their home. There is a whole world out there for consumers to re-discover. Protein fortification continues to grow in the food & drink market.The lines are now being blurred between supplements and functional food and drink. The pandemic has exacerbated consumers’ focus on health and wellbe ing – particularly claims around immunity and gut health. People tend to have a proactive approach to health rather than reactive. Covid-19 pandemic has pushed consumers on a global stage to focus on their small world and community, becoming very aware of the importance of health and wellbeing, and to rediscover the world out there, while understanding the importance to take care of our planet.Įach trend presents 3 different perspectives that bring together a multitude of insights and source of inspiration to highlight 2020-2021 flavours.Ī preview into each trend Adopt the Pace of NatureĪ greater sense of wellbeing, with a pace in harmony with Nature. Never before we have seen consumer trends so strongly correlated to one critical event: Covid-19 pandemic. Our global marketing team members have been working together to highlight those flavours that, linked to those trends, will characterised Food & Drink new product development in 20. The trends shaping the future of food and drinksĪt Synergy Flavours we identified 4 global consumer trends that are going to shape the future of Food and Drinks.